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It combines merchant management tools (bookings, staff, CRM, POS, payments) with a customer-facing marketplace for discovery and booking. For Jalode to work, merchants must be onboarded successfully. A failed or abandoned onboarding means no revenue, no customers, and no value generated on either side of the\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"marketplace.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"90c5d85edf7eef216101ee74fc0093106804675a\",\"src\":\"https://s3-alpha-sig.figma.com/img/90c5/d85e/df7eef216101ee74fc0093106804675a?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=QcF9lJst49i3dvJLV2NfJQErv3O9rZgEeoNqKTPBu0Au-K1EWZw7v5bc6M8MqW1Ux~0U4O0b~uVZODNN7kBhB2noZ5i76WMPildkHdLqLZI~OjSbp5BmGvPuIy~CaNjgho5G5wtvaqIYnY9OY6PiasDZRjFXd5v68mDhtwD-EK5bJuE4fIMtG2-sVzExXNTzH-ZICJchEy9W-DdjZaSTAPyKqjYCeuPB2SzLyKauPoZ1xgcQ70l2QpjpuOnodx68oBvc8yzpJykOvmU07WsUU~3f60WCAQeMz~wCeiFSsMZgtgJTjE7WS4SDNNjlKnOnkK62Z4ADuWUu-UGdrg-XQA__\",\"altText\":\"\",\"originalImageWidth\":1408,\"originalImageHeight\":303,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"02 — Problem\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Onboarding was a wall, not a door.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The merchant onboarding process was technically functional but poorly designed for the reality of Nigerian business owners — many of whom were registering a digital SaaS platform for the first time. The flow was long, opaque, and offered no sense of progress or trust.\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"type\":\"linebreak\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"c1f45a607c97858c6c1170cfadd398b3f03790b8\",\"src\":\"https://s3-alpha-sig.figma.com/img/c1f4/5a60/7c97858c6c1170cfadd398b3f03790b8?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=NxMrNcRwjJHPgGcKgJfViBg~2HT8lE8tJXRgHxKll~l003M9OzZc9Ztn87VP6nkfhrbVDTxgEbXyYqDeRFRl4DkvA4Igob4BaqORpJSuBeKoQ2OHMfOybu6heVujH32z5lq~KwIBZ~dZMhDSJd-uvR3LhZ6GDhTIcozd1RjuTIH2xXkMifiJ7d7cdl6ii83yQVbi41J9kyzl7sr5eOHUDeYy~CRtjYV476DQQtGOjPTFZHoS3KADjPEtCMTRN~kLcfHA7Mh6QAo3FC4281hisfsXqhdeq3ELkXtu9lgsAMO-c8I2pWGYLfYFOE8wAOdlA~mZWCqAIzGMzfXgl8sU-w__\",\"altText\":\"\",\"originalImageWidth\":1614,\"originalImageHeight\":1434,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"03 — Research \u0026 Discovery\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Mapping the merchant's journey\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Before touching any screens, I mapped the full journey from a prospective merchant's first contact point through to their first live booking — identifying friction, anxiety, and moments of delight.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"7895773863d999088220be99756d02cbbd2d63b5\",\"src\":\"https://s3-alpha-sig.figma.com/img/7895/7738/63d999088220be99756d02cbbd2d63b5?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=AoQag35ljSLA6ONO8In8W2Eqj~8YCyKRGS7i9wOccWaU-5cCGdUG7c5dXjdLRM2Ji2v0WqD5kBwSfWkBzChdHWjuznQ4OdQsjG2pkmisxoXtkv~37MkmBmyvchBCAELt86Ir-fCMoFBkcKZrrHbrVSQhTyOIA5IixugUMuTqEFL1axLlgTuoFBSLA6H7xJdIRkAwGqzPCyAknFyyCQD4rk9kv3XWqEiAP1EU-cdBsqRXMBpw9maX5WqK9MsGdA3t2d0g7Djl8n4feXS-jHp4Hddjc-2Cu8i~~cOwSYBTtz~tzHQF~vLAnb2nQwr1hp2kJPzdIPfYY7hT-mVBYVxj5g__\",\"altText\":\"\",\"originalImageWidth\":2200,\"originalImageHeight\":1256,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"04 — Information Architecture\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Wireframes \u0026 flow logic.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Low-fidelity wireframes mapped the structural logic of each step before any visual design began. The primary goal: make each step feel singular and completable.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"24b11c7174c185e8f14776958e9c1e3c860e4bea\",\"src\":\"https://s3-alpha-sig.figma.com/img/24b1/1c71/74c185e8f14776958e9c1e3c860e4bea?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=rJn8n66-gV4AVO9~blZbGQSfR4CNQ~7JMuh1gUGnzPykN6RuHsZlOLGkC2HOsGXi~sB~koDtvw~TS5BTSnk-3T~bEG-GyTwldGjsLYfOarXwPzerqttFpJyWRR9hmlhlUtPhMaIpKOd-LZ54SDtpP-vCy-wEEgih9XgZHZNprQMeE~MbGw1ejHv5rJE05rpLn-DkKQm3~wzC~d-gbDEtE3hr99gFDpxFPWB7qtCvcu9ds-Ix7wd7lx-aNdaPuKEFDqyLgpVYFG53VqyiHLlXxb53eYfP0Z2zMibK2kSza9leIFnZAGtjCJgPFKBGx-CbxgAiHFInAw1xkBVme938Xg__\",\"altText\":\"\",\"originalImageWidth\":1800,\"originalImageHeight\":918,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"05 — High Fidelity Screens\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design decisions, annotated.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"0c4c49f7bbc29b0b127bd4d51852aec3ad847aef\",\"src\":\"https://s3-alpha-sig.figma.com/img/0c4c/49f7/bbc29b0b127bd4d51852aec3ad847aef?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=XFj3315VwIUjGl5T6lyKB1hM3ntxEKDBNvmqWm1ZkbV3HNgrJ6u8aMGr4EVRdLHPzMEZiScMYUm7f12vuxXA8nJw4ePu03hWaMJi25zLnQiRr7zc24mvQUjaU2zbWCmSgkXrSEM14~W4fXlykolsYM0PL~a~cD7xraGSiCt-2FTmYAe1t~Yeh197SvHsm1LFtzI0VkWGPdksb1XH2dg-0ogFjddpoWI3COKYpJcOXaItmabdxnadfhY37bk8m1O7Zgcs08xz8aJWeTlIG7Ov7OZHgsQGEsj6dhGlLpjK8lBKktNXZsDtO~7WOiHgi69s6DWbemFVyexIrkqL4D2c2w__\",\"altText\":\"\",\"originalImageWidth\":1312,\"originalImageHeight\":916,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Step 1 of 6 — Account Creation\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Low friction entry. Build trust early.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The lefthand panel runs across all 6 steps — not just for brand presence, but to communicate Jalode's value proposition while the user fills in forms. It turns a dead column into a conversion asset.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Persistent left panel highlights Bank-grade Security, Fast Settlement, and Real-time Analytics — addressing the 3 biggest merchant anxieties upfront\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Password strength indicator with inline copy (\\\"Min 8 chars, a number, and a symbol\\\") reduces form errors without a separate validation screen.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Google OAuth reduces time-to-step-2 for users with Gmail accounts — the dominant email provider among Lagos business owners.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Progress stepper at the top is always visible — sets expectation of 6 steps, preventing mid-flow abandonment from surprise.\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"02e04ae43f753d459d88c207ed07bec3e69df42c\",\"src\":\"https://s3-alpha-sig.figma.com/img/02e0/4ae4/3f753d459d88c207ed07bec3e69df42c?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=e3FXOX7uF1IDhvC3Ltd5aFucjfSCRzjJwYVE1-CxmybQlpTmVDaXmprsVnWjKJ7XI65DD-NvUAqKiKOxUlQSEc4S68NLUIDMsgzU3lS9DAwsQ~bayL4DTBrgET4YPk0~Wb7CLhg1haY4KfyCNOq7FbGCTWu7-RpCb1xR2W~Qtt8Vb~1SKx4Q9gGC~5PmBr5jriqLm0jrBf0AkElwes8pGnX2OXi7gNqldIQj1qKouDCFk1-fMR29gBaPPN8jozgLyR0pzAnfksRAk7tc5537hBVVPeZkPfSLHyfvMzwUbbL2YmMNE2L7S4nkBl60WiUJpTaJqIzALJVl41Amk3oTbQ__\",\"altText\":\"\",\"originalImageWidth\":1312,\"originalImageHeight\":916,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Step 4 of 6 — KYC / Business Verification\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The hardest step, made approachable.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This was the #1 drop-off point in the old flow. The redesign treats it as a compliance task, not a test — guiding users through what's needed and why, with clear upload states.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Uploaded CAC doc shows filename + \\\"Replace document\\\" link  gives users control and eliminates anxiety about uploading the wrong file.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Upload zones use dashed borders and inline guidance standard affordance or document upload, reducing cognitive load.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"CAC/RC Number field placeholder shows format (RC / 1234567)— removing a common source of confusion for new registrations.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Subtitle copy: \\\"We're required to verify your business. This takes 1–2 business days.\\\" — sets expectations, prevents repeated check-ins.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"b978681b6aad0de4cbc6c7c0448fbbf1c86a2a9f\",\"src\":\"https://s3-alpha-sig.figma.com/img/b978/681b/6aad0de4cbc6c7c0448fbbf1c86a2a9f?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=s3k0DXkG0RviZIMTM~2w6D0x42n4YgvapJTrSuG18EAFk0IqjADqT2NRpMegLY9PDT4f0wQJemj4zlnDi4fjbytDXFt5ZlbM25aXBVp0X-aWJjWTRCrYHudWEQkJlmsXTNKXi5xjZQumO2ygmRnEn5nttu4VJJg2AnNoKXQFVUhAO7i4HmOK48gzhEimPePPgXowquvDCm8tw9nILdTLx~73xFnPGU6un7yjW9DKjypiZTmloFS1q2HiYoS3Ua0nwwbWBENXdTeY6QH9yjB-LDlXf00BTlD4OYqvrr~JUnZ7F7pswpkuxlpHOJGUQg4hzLZntXARj-a4ebUUmrvFEQ__\",\"altText\":\"\",\"originalImageWidth\":1312,\"originalImageHeight\":916,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Step 5 of 6 — Business Profile Setup\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The moment of pride. Make it feel real.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Merchants setting up their public profile are crossing from compliance into identity. This step needed to feel exciting — like launching a storefront, not filling a form.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Logo upload zone is prominent and centered — the first visual act of brand ownership for the merchant on Jalode.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Branch/Location component with \\\"Add another branch\\\" expands the form inline — avoids a new page for multi-location businesses.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Operating hours uses toggle + time range pattern — toggling a day to \\\"Closed\\\" hides the time range, reducing visual clutter.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Primary Location badge is immediately visible — important for multi-branch merchants who need to understand which location is default.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"ff0d363d355242f54c58249270b945f275feb404\",\"src\":\"https://s3-alpha-sig.figma.com/img/ff0d/363d/355242f54c58249270b945f275feb404?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=OC4xS9wjWhhfeRfSOmRk5q49RyhhihSzPCz-ssT0o~BvxNzDERVQ2G24YAs8XZWUXMrSUeFZSEBADprt2eFB-yDuR69QDkIQCSssArI6DCZ6ITAM-9U3PBl3eemlyRJckIbVpWgF76zAJl8c4mXGOhodaelauBWbB~69YxQPJiZU4QwyA1fSOYTMRg9f0lWFLUwXBdTx5yzgQuC8vntAl0KkLbUG-7s60xXq79MW2ZC-QiF1d6ZpAdMEQpkGqsCBdYoMdExmudydm6UHHBleOAyn-7fGFwf~Qnzp4J0Km7CkTfxMlMZ~-cVLSqEyUPs4UNwXQhGNQJwjNkUn27nwjQ__\",\"altText\":\"\",\"originalImageWidth\":1312,\"originalImageHeight\":916,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Step 6 of 6 — Settlement Account\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Trust architecture for money conversations.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Asking a business owner to enter their bank account details in a new platform is a high-stakes UX moment. Every element on this screen exists to reduce anxiety and communicate legitimacy.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"\\\"Powered by Providus Bank — Licensed by the Central Bank of Nigeria\\\" appears above the form inputs. CBN licensing is a potent trust signal for Nigerian SMEs.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Two-option card pattern (existing account vs. open new) sets context before asking for numbers — user understands what they're linking.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"\\\"Skip for Now\\\" as a secondary CTA reduces pressure. Merchants who skip can still access the platform and complete banking later.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Shield icon on the trust card reinforces security visually — supports users who scan rather than read the full label text.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"06 — Outcomes \u0026 Impact\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The numbers that followed.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Post-launch tracking showed measurable uplift across the onboarding funnel, driven primarily by the structured 6-step stepper, improved KYC guidance, and the optional banking step.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"c3bb330558189fb9fda650db6ccdabad58bcb2bd\",\"src\":\"https://s3-alpha-sig.figma.com/img/c3bb/3305/58189fb9fda650db6ccdabad58bcb2bd?Expires=1774828800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=PJ8-RclPpCF6azjXFCuBbsLg2tFOM7LZgRThy4P~Z3JFZpM2wY8tjXXQCrAi5M7htM9bTMGnyQPfDAWVLmkINSyVd39Kx3qyR4bHSjgneS6M8LrNd1VIPxHFKdzYvCreBVduhtefc1C6o0di8UIJxf-xScJnHd1kZc8MKc5MV-RXIDBOvSGalhoZoz36VB9IuL1LfwTxBrVt~SA8tUAhFJzukdf5W-hvGYBLDI2fUBI3m6YUzlX3RAa6lnMGGoBIbVzkeutfqyvE-jxgkv5VPRk7cHjHD9xWD52GF8SgwSwJLdNY1Fzv9R9G~-kjseDoDf9WzLYoZLwoAYO~QPMv3A__\",\"altText\":\"\",\"originalImageWidth\":1600,\"originalImageHeight\":1296,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"07 — Learnings\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"What this taught me.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Trust is a design element, not a brand decision\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Progress visibility is conversion infrastructure\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Optional paths reduce exit rates\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4"}]}}}},"slugByItemId":{"3ec92fb9-c574-4a8d-a52b-8184dad50eca":"humanmanager-mobile-application","4b6769a5-8155-4aa7-95e6-d8e9d8e4e288":"xspeeria","ca03bda1-f4d5-45b3-a9e0-61acf1265953":"marketrunz","fe9cf38b-ce77-412f-9011-0ff99bd6c230":"jalode"}}